The facts

In 1980, Renault invented the first MPV in the world: the Renault Espace.
Having sold over 1,000,000 vehicles worldwide, sales began to fall because of significant competition.
In 2010, Renault decided to relaunch sales of its MPV with a campaign focusing on a unique innovation:
“The largest glass area in the world which allows passengers to appreciate the scenery around them without any obstacle between them and outside”

The Challenge

How can we share this unique experience?

The Solution

Develop an iPad application that offers consumers a 360° view of the inside of the Renault Espace from the comfort of their own homes.

The consumer can navigate freely around the inside of the Renault Espace, enjoying the true benefit of the glass surface’s superior nature.

Results

45% increase in bookings of test drives for Renault Espace at dealerships.